C2H4® X LACOSTE “THE FUTURE TENNIS CHAMPIONSHIP”

C2H4® X LACOSTE “THE FUTURE TENNIS CHAMPIONSHIP”

French high-end sports fashion brand LACOSTE announced the launch of a collaboration with young designer brand C2H4® and released a new concept campaign. In this collection, C2H4® integrates LACOSTE's iconic tennis genes into its retro-futuristic aesthetics to create a collection of functional and fashionable garment and accessories. At the same time, the concept campaign takes "the FUTURE TENNIS CHAMPIONSHIP" as the core. It interprets retro sports style and futuristic sense in humor, bringing visual impact through various perspectives with a free spirit.

As C2H4® Creative Director and founder Yixi says, "It’s a world that suspends in another dimension, made up by belief. If you believe in it too, it exists to you." Since its establishment, C2H4® has been trying to convey the possibilities of the retro-futuristic world to its customers with its vision and products. LACOSTE has also been exploring the combination of sportswear and fashion and the infinite possibilities of their apparel within the recent years. This collaboration is a new attempt for LACOSTE to reinterpret its classic tennis genes after its Fall/Winter 2021 brand extravaganza, also becoming the first step of LACOSTE's "Chinese creativity" move starting 2022.